Copywriting Portfolio

01: MATTEL CREATIONS

Banner Ads

Short and sweet promo copy displayed on site home pages, designed to capture interest in a few words.

02: MATTEL CREATIONS

Product Description Pages

Examples of product pages done for various Mattel brands, intended for an adult collector audience.

03: REJUVENATION

Homepage Tagline

Tagline, featured on website homepage for a season

04: REJUVENATION

Instagram Stories

Copy for several Instagram story slides.

05: MATTEL CREATIONS

Emails

Short headlines and copy blocks promoting new products, mainly to an adult collector audience.

06: REJUVENATION

Retail Signs

Print signs, placed alongside collections in all Rejuvenation retail stores.

07: REJUVENATION

Partnership Landing Page

Top copy block for charitable partnership landing page.

08: REJUVENATION

Product Description Pages

One of many product pages; copy designed to inform and drive sales

09: MATTEL

Collection and Event Landing Pages

Segments of larger-scale landing pages encapsulating multiple products, specialty collaborations, or events.